Approach your business like Google does. Why and why not to model them.

Here is an excerpt from a post on ars technica

Have you ever heard the expression, "Don't put all your eggs in one basket"? It's a saying that extolls the virtues of diversification—always have a "Plan B." Judging by Google's messy and often-confusing product line, it's something the company takes to heart. Google likes to have multiple, competing products that go after the same user base. That way, if one product doesn't work out, hopefully the other one will.

If you have the money and/or "know how" behind you to can take the stance that Google does, but you have to know when to abandon or pursue you business ideas. Don't put all you eggs in one basket but do saver the best one that's left after the storm settles.

Original Article Here